What sets Bulldog apart are:

• Proprietary methodologies for creating the richest consumer knowledge base in each client's industry and then leveraging that learning in the marketplace
• Membership in the Veritas Group whose uniquely collaborative array of practices — marketing research, relationship management, online marketing, b2c, b2b, presence marketing, branding, and business consulting — can provide seamless, integrated, targeted execution in all electronic and traditional direct media.

At Bulldog, the goal is to create millions of impressions one at a time.

We're able to do this in a way no other direct marketing firm can because — like all the firms in the Group — we rely on our proprietary learning methodology — ValueStructuring®.

ValueStructuring® allows us to profile prospects and learn just what determines each prospect's purchase behavior.

• Demographic profiles can tell you what a prospect looks like.
• Transactional profiles can tell you haw a prospect behaves.
• Only ValueStructuring® profiles tell you what's going on between the ears that can drive the decision to choose your product or service.

For Bulldog clients, that intimate knowledge is used to build not just business but the ongoing relationships that turn prospects into customers and customers into advocates.