Neiman Marcus

For Neiman Marcus, we introduced a customer relationship management platform driven by NM's Lifetime Value database.

Via direct mail and out on the selling floors, "rank-and-file" customers were treated to a special "thank you" — an invitation to share the special attention Neiman's lavishes on their InCircle loyalty program members.

As a result, week after week, tens of thousands of NM customers across the country responded with meaningful, measurable increases in frequency of visits and purchases.

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